How to Get Your Siding Company Ready for the Next Storm
Tornado season is in full swing across much of Canada, as well as hurricane season along the eastern seaboard. While the damage that can result from severe storms is unfortunate, it’s a fact that bad weather can be great news for CanExel siding contractors who are prepared for the storm. No one can accurately predict the weather 100% of the time; however, there are many steps you can take to be ready to provide storm restoration work when the time is right.
- Talk to your employees. Have a conversation with your workers about how things have gone during previous seasons. Ask what could be done better. Ensure there are clear channels of communication established, and that all team members are properly trained. After a storm, your crew must be organized and efficient so they can make repairs in a timely manner to calm the fears of anxious homeowners.
- Talk to your suppliers. Your ability to service customers will be interrupted if the vendors in your supply chain run out of materials because every other contractor in the area is calling in the aftermath of a storm. Beat the rush and ensure you have a sufficient supply of the basic materials you need to serve homeowners.
- Have a response plan. Call volume will be high after a major storm. Have someone available to answer the phone at all times so homeowners can request help from a live person. Develop a system to break up the service calls by geographic area so your crew can respond quickly.
- Market your services. Make sure your website and social media advertise your ability to perform storm damage repairs to siding and other parts of a home’s exterior. Emphasize your ability to work with insurance companies to facilitate the filing of homeowner’s insurance claims, and have someone in your office dedicated to that task.
Siding with Lasting Durability
With the right preparation, your business will be ready to jump into action when storms strike and leave homeowners relieved and happy with your work. We hope you will recommend LP® CanExel® siding as a durable, beautiful alternative for replacement siding projects. For more than 40 years, Canadians have trusted LP CanExel siding to help protect and improve the appearance of their homes. For more contractor tips and helpful information about CanExel siding, visit our blog or find an approved CanExel retailer near you.
©2016 Louisiana-Pacific Corporation. All rights reserved. LP and CanExel are registered trademarks of Louisiana-Pacific Corporation.
Amy Lindholm is the Brand Manager at LP Corp overseeing all Siding brand management activities including strategic plan development, media and digital communication. She has over 15 years of marketing and brand management experience in full-service marketing agencies with an emphasis on brand development, consumer merchandising, and retail sales promotion management working with large blue-chip clients. She also has a B.S. from New York University. She combines two of her loves, travel and racing, to compete in half or full marathons and triathlons across the globe.